Mixed Response to New CBA CEO

By Mark Gell | Blog, reputation | 29 Jan 2018 |

By Mark Gell, Partner, Reputation Edge. 

The CBA has its fair share of reputation issues over the last few years and no doubt there were those that were looking and hoping that the Board would select some outside new blood to take a fresh broom approach to the bank.

So the choice of an insider and who was head of the retail bank is curious and no doubt has a lot of inherent risks associated with the decision. If Comyn does not perform there will be a very heavy spotlight on the Board. If another reputation based issue raises its head, commentators will say his appointment was a failure despite the fact he may have nothing to do with the source of the issue.

It is also curious that the Board was unable to find someone of the calibre needed from outside the bank to become CEO. Does this mean that potential high calibre external CEO candidates thought that the job was too hot to handle. Food for thought.

Time will tell as to the success or otherwise of the Board decision to appoint from within. Ultimately, if it doesn’t work out there will be some very hard questions for the Board to answer.

Air Services
Austbrokers Logo
Boral Logo
Wesfarmers Logo
Caltex Logo
Castrol Logo
Chartered Accountants logo
Citibank Logo
CEFC logo
Engineers Australia Logo
Goodman Fielder logo
Lendlease Logo
NAB Logo
Volvo Logo
Chartered Accountants logo
WorleyParsons logo
Australia Retailers Association
Trustees Executors
Salt and Shein Logo
AOC Logo
CommBank Logo
Adopt Change Logo
Philips Logo
We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.