When we opened our doors in 2010 we had a simple mission in mind: to develop and deliver cut-through PR that enhances and protects our clients’corporate reputations in an increasingly disrupted market.To achieve this we access the full public relations toolbox - from offline media relations, social media and content creation, to reputation management, creative PR campaigns, paid media and issues and crisis management. Our approach is flexible, practical and hands-on. Above all, it’s all about delivering great PR results, on time and on budget, for our clients.

Team Reputation Edge
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So, what’s different about us compared to other Sydney-based PR agencies?
Unlike most Australian PR agencies, our senior consultants all have previous experience working for major corporates and brands. We’ve worked for some of Australia’s largest and best known brands in consumer goods, mining, financial services, building, construction and property, telecommunications, technology and manufacturing, to name just a few.
We bring real-world business and corporate insights and know-how to the table. Our PR consultants have worked in the media as journalists and in state and federal government as communications and PR advisers.
Every day we help our clients grow their businesses, protect their corporate reputations and deliver innovative PR and communication solutions to the media, customers, investors and employees. If you’re seeking a Sydney-based PR agency with intelligence, creative ideas, a ‘can-do’ attitude, and straight talking please get in touch with us. We’d love to

"Reputation Edge developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates."
Peter Salt
Founder & Director, Salt & Shein
"We engaged Reputation Edge to develop and deliver our national roadshow to discuss Engineers Australia’s transformation agenda with our members. They combined a creative approach with hands on execution to ensure the events were very well received by our members and the Board."
Dr Brent Jackson
EGM Public Affairs & Marketing, Engineers Australia
"I worked with Reputation Edge with a client that was involved in a major restructuring program. They drew on their wealth of experience to ensure consistent and clear messaging to stakeholder groups including staff, unions, government and shareholders. They worked to very tight deadlines and always remained calm and focussed. The result was a successful communication program and I would happily work with them again."
Malcolm Garrow
Partner , Booz & Co.
"Reputation Edge is a highly experienced corporate affairs and investor relations firm which provides valuable and balanced advice at the Board and Executive level. They are very reliable and efficient in their approach with an excellent ability to draw all information together and cut through the noise to identify the key issues quickly and effectively."
Kylie Fitzgerald
Group Communications & Investor Relations Director, Boral Ltd.
"Reputation Edge provided valuable communications and media advice and hands-on support during a challenging period in our company’s development."
Glen Lewis
Managing Director, NuCoal Resources
"Reputation Edge was engaged to provide advice to the Board and senior management on two highly sensitive projects involving engagement with multiple stakeholders across the globe. On both occasions the projects were delivered successfully with positive outcomes for the organisation. Reputation Edge is very strategic in their approach and understands how to manage complex and sensitive issues through a wide range of stakeholders. They are professional in their approach and deliver results. I have no hesitation in recommending them."
Tony Reeves
Former CFO , Treasury Wine Estates Ltd.
"The team at Reputation Edge is very professional and easy to work with. They understand our business and have consistently delivered outstanding PR support and advice."
Greg Bosnich
Director of PR & Corporate, Volvo Car Australia Australia
"I worked with Reputation Edge on the proposal to create one trans-Tasman institute for Chartered Accountants. Besides their strategic smarts, what impressed me most was their ability to manage the media. Like a good chess player, Reputation Edge considers various options for media engagement and then plot ahead to gauge the likely results. Their ability to “read the game” make them extremely savvy advisors."
Andy MacLean
Publisher and writer , Chartered Accountants AU & NZ
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Chartered Accountants logo
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CEFC logo
Engineers Australia Logo
Goodman Fielder logo
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Australia Retailers Association
Trustees Executors
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We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.