Industry Specific Markets We Serve
Our mission is simple: We aim to develop and deliver cut-through communications strategies that enhance and protect our client’s corporate reputations in an increasingly disrupted market. As a trusted communications agency in Sydney, we take pride in offering our clients a wide range of tools and resources to achieve their best outcome. From our offline and online stakeholder relationships to our social media and content creation strategies, we know how to influence positive, on-brand views about our clients.
We’re flexible, practical, and hands-on with every company that works with us. It’s all about delivering great communication outcomes, on time and within budget. Reputation Edge offers the resources and tools your organisation needs to compete at the highest level. View your reputation as one of the most valuable assets you own. You need to use it, along with proper strategic marketing, to control the messages going out for your company.
Industries Benefited from Reputation Management Services
Automotive
We have broad experience creating and executing product launches, media events, social media campaigns and lifestyle PR programmes for automotive and aftermarket manufacturers, suppliers and dealer groups. We also understand how to craft compelling content about current industry issues such as driverless cars, emissions technologies, automotive design and driver safety. Automotive clients we have assisted include Volvo, Castrol Oil and Volvo Trucks.
Our experience in managing communications for builders and developers is second to none. From managing stakeholder engagement and PR for large construction projects, to community engagement events we have done it all.
Working with commercial and residential developers and property managers, we provide a complete PR and marketing service to help boost new business leads, protect businesses from any potentially damaging media issues, sell residential or commercial properties and lease office or retail space.
Our key strengths are in developing a mix of targeted messaging, PR, media relations, and creating a buzz online through social media and digital videos, and planning and delivering marketing events.
Building, Construction & Property
Energy
With finite resources and increasing populations the energy sector is one of the most challenging. Whether it’s petroleum, natural gas, coal or solar energy, we understand the industry’s complex issues.
Some of the energy companies we have worked with include Jemena, Caltex, Castrol, Clean Global Energy, Origin and Worley Parsons.
We have managed public relations, issues management, investor relations and
stakeholder engagement for these organisations.
Our knowledge and expertise of the banking and insurance landscape is second to none. We have worked for, or advised, some of Australia’s major financial services and insurance brands, including NAB, MLC, Commonwealth Bank, Visa, Comminsure, ING and Citibank.
Financial Services
Government & Public Sector
We work with government and public sector organisations and agencies to help them communicate the impact of public policy announcements, drive public awareness and conduct education campaigns. We are registered lobbyists at state and federal level, and several staff members have worked for state and federal governments, and for public sector organisations. Clients we have assisted include the Department of Health, Clean Energy Finance Corporation and NSW Health.
We have managed communications and provided strategic counsel for complex infrastructure projects like Brisbane’s $6.7 billion Airport Link toll road and the closure of the Caltex Oil Refinery in Sydney.
Our expertise includes
community relations and managing multiple stakeholders such as employees, customers, media, governments, and local communities around the project.
Infrastructure & Engineering
Industry Associations
We understand the unique challenges member organisations have to manage to deliver value to their members. We have managed complex stakeholder engagement projects for Engineers Australia, the Australian Institute of Company Directors (AICD), Chartered Accountants Australia and New Zealand and the Australian Retailers Association.
We’ve been involved in managing communications for leading manufacturers, including mergers, takeovers and spin-offs, plant expansions and closures and developing investor relations programmes.
We’ve managed the communications which enabled the merger of steel giants OneSteel and Smorgon Steel, two businesses turning over a combined $7.5 billion in revenue.
Our expertise includes project planning, internal communications, investor relations, customer communications, government relations and media planning.
Other leading manufactures we have worked with include Australian National Industries, Boral and Goodman Fielder.
Manufacturing
Mining & Resources
Whether it’s prospecting, mining, mining services, mineral processing or commodities marketing, we’ve worked with all areas of the mining supply chain. We‘ve worked with companies such as Arrium, NuCoal Resources, Terramin, Wallarah 2 Coal Project and Wesfarmers Resources across iron ore, copper, gold, silver, coal and oil.
We offer an outsourced fully equipped investor relations service for small to mid-cap miners.
Our forte is developing strong investor value propositions and annual IR programmes that underpin the ongoing financial sustainability of our clients’ mining operations.
Financial services companies, engineering service organisations, recruitment agencies and management consultants and more rely on our knowledge, expertise and media relationships to position them in front of the right audiences, and to share the stories that matter.
We develop
bespoke strategic communications programmes that highlight differentiators, enhance credibility and clearly communicate the value of the services offered to clients.
Professional Services
Telecommunications
We know telecommunications - our consultants have held senior communications and PR roles with Telstra and Optus, Australia’s biggest telecommunications companies. We understand the industry, the technology developments and evolving market issues. We build credible, compelling content to demonstrate that our clients understand and can solve the business and technology challenges their customers face.
We develop content to be used across multiple communications channels – digital, media, analysts, events, and industry associations – to build the thought leadership and momentum that underpins the best telecom
PR campaigns.
