Who We Are

We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through PR that enhances and protects our clients’ corporate reputations in an increasingly disrupted market.

To achieve this we access the full public relations toolbox – from offline media relations, social media and content creation, to reputation management, creative PR campaigns, paid media and issues and crisis management.

Our approach is flexible, practical and hands-on. Above all, it’s all about delivering great PR results, on time and on budget, for our clients.

So, what’s different about us compared to other Sydney-based PR agencies? Unlike most Australian PR agencies, our senior consultants all have previous experience working for major corporates and brands.

We’ve worked for some of Australia’s largest and best known brands in consumer goods, mining, financial services, building, construction and property, telecommunications, technology and manufacturing, to name just a few.

We bring real-world business and corporate insights and know-how to the table. Our PR consultants have worked in the media as journalists and in state and federal government as communications and PR advisers.

In 2018 we rebranded from GSG Counsel to Reputation Edge to better reflect the work we do for our clients.

Every day we help our clients grow their businesses, protect their corporate reputations and deliver innovative PR and communication solutions to the media, customers, investors and employees.

If you’re seeking a Sydney-based PR agency with intelligence, creative ideas, a ‘can-do’ attitude, and straight talking please get in touch with us. We’d love to help.

Contact Reputation Edge to discuss your corporate communications needs.

Reputation Edge developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

Reputation Edge provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Ask us for advice on corporate communications strategy