"Most organisations biggest assets are its intangibles, driven by reputation. Reputation can take years to build, but it can be destroyed in 5 minutes."
With a knack for strategic thinking and connecting dots, Mark finds unique opportunities for clients to enhance their reputations.
Mark has 35 years of agency and client-side experience translating business strategy into integrated, multi-channel PR campaigns and strategies. Mark began his career as a senior policy adviser to a NSW Premier and later worked in senior PR and corporate affairs roles with Telstra, Lend Lease, TNT, Boral and OneSteel. Mark has deep expertise in reputation management, crisis management, areas of corporate positioning and strategy, investor relations, media engagement and stakeholder management.
With his extensive background in managing and advising on major mergers and acquisitions, he is a trusted adviser during transactions, particularly in the strategy, due diligence, process and implementation phases.