Simulation of PR Crisis Management
Client
True Value Solar
Brief
True Value Solar was a leading solar company in Australia with 110,000 installations nationwide. The brief was to develop a comprehensive Crisis Management Plan and stress test it by conducting a realistic crisis simulation exercise with the new crisis team. Also, we were required to provide media training for the company’s senior executives.
Solution
In close consultation with the client, we developed a detailed Crisis Management Plan to ensure the company has robust procedures, resources and staff in place to respond to any crisis or major incident which may impact its reputation. Based on our knowledge of the solar industry we devised and conducted a realistic crisis scenario to stress test the plan and put the company’s crisis team through its paces. This involved Reputation Edge staff posing as media, customers, sponsors and suppliers. The crisis simulation also included realistic social media posts on Facebook and Twitter. We also delivered media training for the company’s key spokespersons.
Results
The crisis simulation was successfully conducted with the 8-member crisis team at True Value Solar’s premises in Melbourne. Reputation Edge provided a detailed written debrief to the team after the event to highlight areas for improvement.
