Simulating a real life crisis
True Value Solar was a leading solar company in Australia with 110,000 installations nationwide. The brief was to develop a comprehensive Crisis Management Plan and stress test it by conducting a realistic crisis simulation exercise with the new crisis team. Also, we were required to provide media training for the company’s senior executives.

In close consultation with the client, we developed a detailed Crisis Management Plan to ensure the company has robust procedures, resources and staff in place to respond to any crisis or major incident which may impact its reputation. Based on our knowledge of the solar industry we devised and conducted a realistic crisis scenario to stress test the plan and put the company’s crisis team through its paces. This involved Reputation Edge staff posing as media, customers, sponsors and suppliers. The crisis simulation also included realistic social media posts on Facebook and Twitter. We also delivered media training for the company’s key spokespersons.

The crisis simulation was successfully conducted with the 8-member crisis team at True Value Solar’s premises in Melbourne. Reputation Edge provided a detailed written debrief to the team after the event to highlight areas for improvement.
Air Services
Austbrokers Logo
Boral Logo
Wesfarmers Logo
Caltex Logo
Castrol Logo
Chartered Accountants logo
Citibank Logo
CEFC logo
Engineers Australia Logo
Goodman Fielder logo
Lendlease Logo
NAB Logo
Volvo Logo
Chartered Accountants logo
WorleyParsons logo
Australia Retailers Association
Trustees Executors
Salt and Shein Logo
AOC Logo
CommBank Logo
Adopt Change Logo
Philips Logo
We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.