Navigating a CEO transition
Announcing the appointment of a new CEO to the market is a major undertaking for a listed company. The media spotlight invariably falls on the new CEO, and investors and the market want to be assured of the new CEO’s strategy. If not managed properly, the process can impact on the company’s reputation – and its share price. Reputation Edge was entrusted to provide strategic advice and support for CEO transitions at three major ASX listed companies – Treasury Wine Estates (ASX: TWE), Boral (ASX: BLD) and Austbrokers (ASX: AUB).

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Ahead of the announcements we evaluated analyst and media reports to assist with developing key communications. We also worked closely with the boards and senior management of the companies to finalise messaging.
Media Coverage

Treasury Wines:
Sydney Morning Herald
The CEO transitions were accepted by the financial markets and media with minimal impact on the medium term share prices of the companies concerned.
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We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.