We conducted research to quantify the client’s goals and assessed their existing capability and technologies. This included:
Workshops with C-suite executives, sales and customer service teams, IT, HR and marketing to discuss customer segmentation analysis, data collection and management. We also created a customer journey map to identify all touchpoints on the pathway to purchase.
Reviewed Google Analytics to understand current site performance and audience behaviour.
Met with customers to learn how they used the current site and what features/functions/content was important to them.
Reviewed the competitor landscape to identify strengths (to be matched) and weaknesses (to be exploited).
All of the findings and recommendations were incorporated into a strategic plan document. .
Following the submission of the strategy, the client took the recommendations and briefed a web design agency to redevelop the website.