Communicating the case for change to members
With over 100,000 members, Engineers Australia (EA) is the peak professional body for the advancement of engineering in Australia. With thousands of senior volunteers around the country, EA wanted to improve the understanding of its transformation programme among this influential group of members.
Reputation Edge undertook extensive consultation with internal stakeholders, including the CEO, National President and Board members, to determine the issues, opportunities and potential roadblocks to a successful engagement programme.

Engineers Australia
EA adopted our recommendation to run a series of moderated panel discussions around the country featuring a mix of volunteers and senior engineers from business and academia. The aim was to start a national discussion about the need for change and how this would benefit members and Engineers Australia as the key advocate for the profession.
Reputation Edge coordinated the logistics for 11 forums held in hotels around the country. We sourced and briefed a professional MC, the panellists, and produced the content for the panel discussions. We scripted and produced an introductory video to kick-start the discussions. We also coordinated feedback forms from the attendees.

Reputation Edge produced a detailed Post Roadshow Report containing extensive feedback from attendees and recommendations for future communication with volunteers.
  • 84% of volunteers stated they enjoyed the forums and were glad they attended
  • 81% stated they felt the Q&A session for volunteers was very worthwhile
  • 76% stated they supported Engineers Australia’s efforts to promote the profession.
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We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.