Reputation Preparation for Senate Inquiry
Client
Government Agency
Brief
The acting CEO of a large government agency was due to appear before a Senate inquiry into the management of the agency. Reputation Edge was engaged to prepare the CEO for what would be a gruelling 3- hour public hearing covering a range of sensitive and controversial issues.
Solution
To prepare for the coaching session we conducted extensive research on the government agency and the issues previously raised by the Senate committee. We also reviewed videos of the acting CEO’s previous appearances before the Senate inquiry. Based on this research we developed a detailed Q&A document and a Positioning document which we used to craft the CEO’s responses to a range of potential questions.
Results
We conducted two one-on-one coaching sessions with the CEO that were recorded to provide instant feedback. We also workshopped responses on the CEO’s future strategy for the agency. The acting CEO performed strongly at the next Senate inquiry and was subsequently appointed to the role full-time in 2016.
