Balancing stakeholder interests during closure of Caltex refinery
Caltex Australia (ASX: CTX) appointed Reputation Edge to lead the stakeholder engagement stream for its Kurnell refinery review. The review decided to close the refinery, with the loss of 600 jobs.

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Embedded within the Caltex project team over 6 months, Reputation Edge coordinated internal resources for the development of key messaging and strategies for stakeholder groups including staff, investors, state, local and federal governments, media and the general public. In parallel with the Refinery Review project, Reputation Edge also developed the repositioning framework for Caltex after the announcement.
The project was a textbook case study in clearly communicating the reasons behind a major decision whilst preserving corporate reputation with key stakeholders including government, investors, staff, and suppliers.
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We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.