We researched and launched the ‘Power 50’, the first ever ‘who’s who’ of the 50 most influential PR practitioners in Australia. After conducting independent research to compile the list, we interviewed the senior executives who made ‘the cut’ to produce a very readable report and website. The launch of the report was supported by a PR campaign fronted by the founders of Salt & Shein.
Over 3000 copies of the report were downloaded from the Power 50 micro-site. The launch of the report was covered in mainstream and trade media, including The Australian, Financial Review, The Sydney Morning Herald, Mumbrella and AdNews.