Australia’s most influential corporate affairs leaders
Recruiter Salt & Shein wanted to stand out from the crowd to position the firm as Australia’s foremost specialist recruiter for corporate affairs and PR professionals.

We researched and launched the ‘Power 50’, the first ever ‘who’s who’ of the 50 most influential PR practitioners in Australia. After conducting independent research to compile the list, we interviewed the senior executives who made ‘the cut’ to produce a very readable report and website. The launch of the report was supported by a PR campaign fronted by the founders of Salt & Shein.
Over 3000 copies of the report were downloaded from the Power 50 micro-site. The launch of the report was covered in mainstream and trade media, including The Australian, Financial Review, The Sydney Morning Herald, Mumbrella and AdNews.
Air Services
Austbrokers Logo
Boral Logo
Wesfarmers Logo
Caltex Logo
Castrol Logo
Chartered Accountants logo
Citibank Logo
CEFC logo
Engineers Australia Logo
Goodman Fielder logo
Lendlease Logo
NAB Logo
Volvo Logo
Chartered Accountants logo
WorleyParsons logo
Australia Retailers Association
Trustees Executors
Salt and Shein Logo
AOC Logo
CommBank Logo
Adopt Change Logo
Philips Logo
We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.