Thought Leadership Marketing
When brand differentiation is a challenge, thought leadership marketing puts distance between you and the competition. With competitors clamouring for share of voice, thought leadership marketing gives you a powerful presence across earned, owned and paid media.
If your business development and marketing teams need powerful material to generate leads and build your reputation, thought leadership marketing can provide that platform.
Reputation Edge combines research and analysis to unearth new insights and prepare credible evidence for your campaign, and creative delivery to communicate your ideas in the most compelling way. We use a tried and tested process to create a genuine thought leadership position for our clients.
- Venue and forum identification
- Topic identification
- Speaker proposal management
- Speaker training
- Securing high-profile speaking engagements
- Crafting bylined columns for high-impact media placement
- Content marketing and publishing via LinkedIn
- Content creation for self-publishing
- PR and social media support and outreach.
Case study: Australia’s most influential corporate affairs leaders
We researched and launched the ‘Power 50’, the first ever ‘who’s who’ of the 50 most influential PR practitioners in Australia. After conducting independent research to compile the list, we interviewed the senior executives who made ‘the cut’ to produce a very readable report and website. The launch of the report was supported by a PR campaign fronted by the founders of Salt & Shein.
Over 3000 copies of the report were downloaded from the Power 50 micro-site.
The launch of the report was covered in mainstream and trade media, including The Australian, Financial Review, The Sydney Morning Herald, Mumbrella and AdNews.
Media coverage of the report: