Litigation PR Support
In today’s competitive business environment, legal battles are not just fought in the courtroom. Winning hearts and minds outside the courtroom can be just as important. That’s why PR support during litigation cases can be crucial to a company’s success.
Through close collaboration with lawyers, Reputation Edge can develop powerful litigation PR campaigns that complement legal strategies to deliver results for our clients.
We have provided litigation PR support to many clients facing legal challenges and media scrutiny. During crises or litigation, nothing should be left to chance – especially your company’s reputation.
- Develop a litigation PR strategy
- Prepare litigation communications and talking points
- Manage media relations and serve as a resource.
The case study below demonstrates how we provided litigation support for one of our clients.
Case study: Strategic advice during major court case
The major sponsor of a high profile football club commenced legal action in the Supreme Court in a bid to end a $3 million sponsorship. The club accused the sponsor of breaching its contract.
Reputation Edge was engaged by the sponsor to provide PR and communications support during the legal proceedings. We developed a detailed Key Message document to defend the sponsor’s decision to launch legal action. We also conducted a media training session with a senior executive ahead of his appearance in court.
The Supreme Court denied the club’s application to wind up the sponsor. Negative media coverage of the sponsor has also ended.