Content Creation and Marketing

To be in the game, you have to get in the conversation. The ability to create and socialise content is the key to successful public relations. Thoughtful, well-conceived content helps builds a reputation, short-circuits the sales cycle, and connects you directly with buyers and decision-makers without interference from intermediaries.

We specialise in producing written and visual content for the digital age. Our forte is turning complex information into eye-catching and highly shareable visuals, including infographics, videos animations and images.

Thinking laterally and creatively about content is one of our key strengths. And we understand that the constant marketing of content in different forms through different media is how you secure engagement with your target audience.

Our services:

  • Blog writing
  • Bylined content & guest posts
  • Infographics
  • Case studies
  • Multimedia (podcasts, videos)
  • Webinars
  • White papers/eBooks
  • Content syndication
  • Events & customer competitions
  • Video & SlideShare presenters
  • Digital asset marketing
  • Measurement and monitoring.

Case study: Content boosts sales leads and recall

brief

Our client, a mid-tier IT company, launched a new enterprise solution for SMEs. They enlisted our help to develop content to help drive sales and build its thought leadership credentials in a highly competitive category.

strategy

We researched and developed a comprehensive content strategy which included a campaign microsite, advertorials placed in key industry publications, video interviews, blog posts, emails, media releases, Slideshare content and a dedicated white paper.

results

At the end of the 3-month content campaign:

  • The client’s SME enterprise white paper was downloaded 575 times
  • There was a 38% increase in blog followers and a 350% increase in web traffic YOY
  • The video interviews were viewed 1100 times
  • The client identified over 400 new contacts and generated 230 solid business leads/sales opportunities.

 

how can we help you?

Contact us by phone or submit an enquiry online.

Reputation Edge developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

Reputation Edge provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Do you need help creating cut-through content?