Professional Services

Accountants, lawyers, recruitment agencies and management consultants rely on our PR expertise and media relationships to position them in front of the right audiences, and to share the stories and content that matters.

In our experience the key ingredients for successful professional services PR include:

  • Understanding how your clients perceive you
  • Building your credibility and trust with clients and key referrers
  • Increasing the media profiles of key staff
  • Communicating your firm’s unique selling proposition

We tailor PR and communications programmes that highlights differentiators, enhances credibility and clearly communicates the value of the services offered to clients.

We help these professional services firms and leaders in their respective industries elevate their profiles and become sought-after partners for their target clients. Our PR services include:

Media Relations

We deliver impactful and credible media coverage that allows our clients to tell their stories, differentiate from competitors and share relevant and thought-provoking perspectives.

We have strong relationships with reporters, editors and other media influencers in local, regional and national markets.

From broadcast interviews to national industry trade cover stories, we position our clients as the recognized experts in their industries; providing them with the voice and the platform to communicate their message directly to their target audiences. To achieve this we offer the following services:

  • Media relations strategy
  • Local, regional and national media coverage
  • Media influencer introduction and relationship creation
  • Press conferences and media events
  • Media kits and backgrounders
  • Media outreach/pitches to industry journalists
  • Media training
  • Media briefings and launches

Content development

  • Printed and online material including brochures, case studies, eBooks
  • Website blogs and feature writing
  • Scripting and video production
  • Website copy
  • Whitepapers
  • Research and surveys
  • Social media communication and individual profiles – LinkedIn, Facebook, Twitter, Google My Business, Google Plus.

Social Media Strategy

  • Social media needs analysis
  • Channel set up and launch
  • Editorial calendar creation
  • Conversation and engagement promotion
  • Creative and multimedia production
  • Social media advertising
  • Measurement and analysis 

Event management

  • Event concept creation and management
  • Creation ideation
  • Partner and media coordination
  • Experiential activations
  • VIP experiences
  • Tradeshow events and opportunities
  • Video and photography support

Executive Coaching and Training

  • Media training
  • Leadership presentations on media management
  • Management and executive training
  • Crisis training
  • Mock interviews
  • Executive presentation training and coaching

Contact GSG Counsel to discuss your corporate communications needs.

Reputation Edge developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

Reputation Edge provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Ask us for advice on your professional services firm's PR strategy