Our understanding of the financial services landscape is second to none. We have worked with some of Australia’s best known financial services brands, including NAB, MLC, Commonwealth Bank, Visa, Comminsure, ING and Citibank.
PR and Corporate Communications
Whether you’re a fin-tech start-up or an established brand, we can help you achieve measurable PR results. We offer a range of PR and corporate communications services including:
- Corporate messaging and positioning
- Developing PR and communications strategy
- Media and presentation training
- Speech writing
- Drafting by-lined articles and op-eds
- Retail client communications
- Internal communications
- Crisis and issues management
- Social and digital amplification of media coverage
We have excellent media contacts and relationships with the key journalists and commentators who cover financial services. But good media relations is not just about having the contacts – it’s understanding what journalists want.
Journalists want content and fresh ideas. That may include an opinion editorial, a piece of new research or interview opportunities. We pride ourselves on our ability to spot PR opportunities for our clients and respond imaginatively to the news cycle.
In a 24/7 media cycle, it’s increasingly hard to attract and hold the attention of your customers or target audience. We are experts at developing and distributing cut-through shareable content for the digital age.
Using content marketing in tandem with PR will help you get more bang for your marketing budget. In addition to generating media coverage, we produce content for blogs, social media and newsletters to engage with customers and boost search enquiries.
We have a team of talented writers, sector experts and a range of design and production partners that can create great content that engages your target audiences. Examples of the content we have produced for our clients include:
- Research papers
- Economic modelling
- Opinion editorials
- Technical and market white papers
- Award submissions
- Marketing collateral
- EDMs, infographics, videos, social posts