Consumer PR

Consumers are savvier than ever, and brands have to work even harder to achieve sales and build customer loyalty. That’s why successful brands are built on great brand stories. This reality underpins our approach to consumer PR and communications for our clients.

Our ultimate goal is to help our clients increase brand awareness and drive sales. It’s that simple.

We achieve this by creating positive media exposure, designing events and developing digital and social campaigns to build consumer loyalty. Your unique story is the very foundation of your brand and its strategy for future growth. And here’s where we come in… We’ve worked with leading consumer brands such as Philips, Carlton and United Breweries, Optus and ING, managing product launches, media events, sponsorship activations, and customer engagement.

Our consumer PR services include:

  • Online and offline media relations and PR
  • Strategic brand positioning
  • Press release/feature writing and distribution
  • Digital PR and online visibility
  • Consumer PR campaigns
  • Product launches
  • Crisis communications
  • Reputation management
  • Blogger relations
  • Media training

Contact Reputation Edge to discuss your corporate communications needs.

Reputation Edge developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

Reputation Edge provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Ask us for advice on your consumer PR strategy