Automotive

Our automotive PR expertise includes creating and executing product launches, media events, social media campaigns and lifestyle PR programmes for brands including Volvo, Kenworth and Castrol. We have also worked with aftermarket manufacturers, suppliers and dealer groups.

Media relations

We leverage our relationships with Australia’s consumer and specialist trade media to secure impactful broadcast, print and online coverage for your product and brand. See how we secured national TV coverage for Volvo’s new XC60 on Channel 9’s ‘A Current Affair’.

PR campaigns

We devise and implement creative PR campaigns, product launches and media events that will deliver positive brand awareness and sales. See how we secured national media coverage for Castrol’s Big Haul promotion.

Content creation

We create cut-through content, including media releases, press kits, speeches, infographics, photography and videos.

Press Office service

We can provide clients with a full outsourced PR function – from strategic planning through to handling of all media contacts.

Strategic and tactical PR

We develop comprehensive results-driven PR and communications strategies and creative tactical plans.

Social media strategy and support

 We can upgrade your current website with professional images and highly effective SEO-friendly text. Alternatively, we can build you a new website to drive customers your way and help your brand stand out from the competition. We can develop and implement results-driven social media campaigns as a fully-integrated part of the PR programme.

Product launches

We provide an end-to-end solution, from creative planning to bookings, venue management and on-site logistical support and hosting. See how we managed the media launch for Volvo’s award-winning XC90 SUV.

Brand Positioning

We can help you define how your brands and products should be described by their external communicators.

Contact Reputation Edge to discuss your corporate communications needs.

Reputation Edge developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

Reputation Edge provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Ask us for advice on your automotive PR strategy