Australia’s economic prosperity was born off the back of farming. We live on the smallest and driest continent on the planet (apart from Antarctica). Australia has only three people per square kilometre, making us the 7th least populated nation, our land is a vast and challenging place for agriculture.
People tend to focus on reputation when things go bad rather than considering why your reputation matters when things are good. Research has proven that customers like to buy from companies that have a good reputation.
All to often we read stories of companies that publish overly positive projections. Or, they fail to inform the market of the negatives that can impact their earnings. We understand the urge to paint the brightest picture but at what cost?